Boots Opticians Limited ("Boots") will collect and process your personal data you share with us such as your name and email address in order to provide and manage your Boots Opticians direct account. Boots may share your information across all Boots services such as Boots UK and Boots Pharmacy.
We may also process your personal data for carefully considered and specific purposes which are in our interests and enable us to enhance the services we provide, but which we believe also benefit our customers. This includes creating profiles of our customers in order to promote relevant products and offers which we feel may be of interest to you based on your interactions with Boots. Your personal data will be stored for as long as necessary unless we are required to hold it for longer for legal reasons.