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Marketing communications

Most of our customers like to receive relevant offers and information from Boots Opticians. To avoid missing out, please confirm you are happy to receive these via email by ticking the box (which can be amended at any time via your Boots Opticians direct account).


Boots Opticians Limited ("Boots") will collect and process your personal data you share with us such as your name and email address in order to provide and manage your Boots Opticians direct account. Boots may share your information across all Boots services such as Boots UK and Boots Pharmacy.

We may also process your personal data for carefully considered and specific purposes which are in our interests and enable us to enhance the services we provide, but which we believe also benefit our customers. This includes creating profiles of our customers in order to promote relevant products and offers which we feel may be of interest to you based on your interactions with Boots. Your personal data will be stored for as long as necessary unless we are required to hold it for longer for legal reasons.

We may also share your personal data with carefully selected companies that provide services on our behalf but we assure you that Boots Opticians will never sell your personal data, and keeping it safe is our top priority. For more information about who we may share your data with, how Boots Opticians process your data and how to amend or remove your data please see our privacy policy or contact

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